Our Story
Built by athletes.
Validated by scientists.
We started BaselineH₂O because we looked at every sports drink on the market and realized none of them were actually built for recovery. They were built for marketing. So we built the one that wasn't.
Our Mission
Replace sugar with science
BaselineH₂O exists to answer one question: what would a sports drink look like if it were built by sports scientists with no marketing budget to protect? The answer is what we drink every day.
Replace Sugar with Science
The sports drink industry built a $30 billion empire on sugar, artificial dyes, and slick marketing. We are tearing that down and replacing it with a formula that actually works — verified by independent science, not Super Bowl ads.
Full Label Transparency
No proprietary blends. No hidden doses. Every ingredient in BaselineH₂O is disclosed in full with its exact dosage and documented physiological purpose. Transparency is not a feature — it's the minimum.
Built for Athletes, Not Couch Budgets
We will never compromise formula quality to hit a $1.50 price point. We make a product for people who train seriously and invest in their performance. Premium is not positioning — it's the cost of doing it right.
The Team
Who we are
Jason Bamberg
Co-Founder & Chief Marketing Officer
Marketing & Growth
A serial entrepreneur and fitness enthusiast who built BaselineH₂O after years of watching athletes pour sugar-laden drinks into optimized bodies. Jason's background in e-commerce, digital marketing, and consumer brands drives the go-to-market engine.
Dr. Sarah Chen
Head of Formulation Science
Science & Formula
Sports nutrition biochemist with 12 years researching hydration science and electrolyte absorption. Former consultant to professional sports teams across the NBA and NFL. Sarah's formula is what separates BaselineH₂O from everything else on the shelf.
Timeline
From idea to launch
Concept born: founders realize the sports drink market is dominated by sugar and artificial ingredients, with no true performance-science alternative
Formula development begins with Dr. Chen — 18 months of osmolality testing, absorption studies, and athlete trials
Athlete testing program with 200+ recreational and professional athletes across 6 sports disciplines
Third-party lab certification confirms formula efficacy: 340% faster cellular hydration vs. leading sugar-based sports drinks
Brand identity finalized, production partner secured, retail partnership conversations initiated
BaselineH₂O launches nationally — the sports drink category will never be the same
Partnerships
Partner with
performance science
We're actively seeking gym partnerships, team sponsorships, event partnerships, and wholesale accounts. If you serve athletes, we want to talk.